Now that you have conceptually built your business in your mind its time to name your new venture. Keep in mind that among other things your new business name should be:
- Unique
- Descriptive
- Easy to Remember
Once you've decided on a name write it down along with three or four variations of the name, in case the name is already taken when you go to register your business name. For example, Sally chose the name Sallys Shoes for her new shoe store. She may also want to write down Sallys Shoes and Boots, Sallys Shoe Store, and Sallys Shoes and Accessories.
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